Seniors Real Estate Specialist (SRES)

Be a Specialist in the Fastest Growing Segment of the Real Estate Market!  The vast majority of seniors are homeowners. AARP estimates that of the 83% of seniors who own their homes, nearly three million of them will change residences in the next two years. These prospective clients need someone who can advise them on the best way to maximize their equity and plan for the future. To help REALTORS® meet the specialized needs of seniors, the founder of the Senior Advantage Real Estate Council® (SAREC®) spent 10 years developing this NAR designation and comprehensive marketing plan. Earn the trust of this untapped market segment and earn their business with the national SRES® designation. Key benefits of earning the SRES® designation:

Placement on the website for viewing access by potential clients and referrals across the United States and Canada.

Ongoing education featuring regular updates on senior-related issues to keep current  with developments in financial or legal matters, and trends in senior housing.

Customizable ad templates designed by a professional ad agency to be used in local publications and newspapers.

Marketing tools, such as brochures and postcards that can be used with prospective clients.

SRES Designation Requirements – Three (3) requirements must be met to attain and use the SRES designation:

1. Agent must be a REALTOR®.

2. Agent must be in good standing with his/her local board or association of REALTORS®.

3. Agent must complete the two-day 12.0 clock hour SRES training program and successfully pass the final exam.

Note: SRES is a relevant NAR designation